Boosting CRM ROI

   by integrating customer experience apps with the CRM (using Heroku)

 Salesforce acquired the Heroku which provides Ruby application platform as a service for approx. 212 Million dollars in cash which were founded in 2007 and has raised only 13 Million dollars in funding. Salesforce lets Heroku remain the separate brand in which developers can create and manage web app applications. Though, Salesforce which is a cloud computing company has specialization in CRM (customer relationship management). Integration with Heroku gives a better customer experience to their users. AWS is also cloud computation which allows stores data and hosts the web application. Then why Heroku?

             Heroku is a (cloud app) platform as a service built on AWS infrastructure that bypasses the complexity of web app developers. Thus Heroku is capable of supporting numerous programming languages from Java, Python, Clojure, Node.js, Scala, Go and PHP, etc. An integration of salesforce with Heroku provides a seamless Customer relationship interface that DevOps can develop using PHP,  Node.js, JAVA, etc.

           At Heroku, code can be deployed by a single command using developer tools(GitHub). It helps to run the application by your required dependency, execution strategy, assets, handling and available platforms which help you to focus on great user experience for your customers.

             There are plenty of methods to integrate Heroku with salesforce from Heroku connect, salesforce connects, salesforce rest API’s, MuleSoft, Canvas Callouts, etc. Heroku connect is a way that synchronizes data between a Heroku Postgres database and your salesforce objects according to your constraints to it. 

                 The integration provides an architecture that is useful for many scenarios where you want a Heroku application to store, sync and manipulate the data. One or more Salesforce organizations can be synced with the same Heroku Postgres Database and provides better data analytics which helps in customer analytics, lookups with other services and Many more. Salesforce also gives an option or triggering opportunity to check certain actions that take place when data is synced to Salesforce.

              

  Thus integration helps positively to boost various tools that help in syncing the data, providing the marketing and sales strategy according to data synced. It helps various application users giving sophisticated user experience in terms of socializing, exploring, tracking and provides clear feedback to the application companies.

                 The average return of interest advertised by the salesforce may lure you to creating the app of your requirements by them. But, They constantly sync with the data of application users which helps you and salesforce to manage your customers. It provides you the various customer relationship management tools which ensure the higher return of interest.

         Integration of Salesforce means that you want data to automatically flow out of Salesforce into one or more downstream applications or you want data from one or more upstream applications to automatically flow into Salesforce. Salesforce provides a bird’s eye view of the performance of your business and gives team summaries, quotas to important opportunities. It also can easily personalize the dashboard to suit his needs. These CRM tools can exponentially boost ROI.

Example: Someone creates a new contact record in their application based on the salesforce. and they want to have this data available to their other parent companies and also require information about if any available to other parent companies of a particular record.

             By available info, they would have a better strategy to manage or contact this user. And could increase sales and have a better return on investment.