Boosting CRM ROI
by integrating customer experience apps with the CRM (using Heroku) Salesforce acquired the Heroku which provides Ruby application platform as a service for approx. 212 Million dollars in cash which were founded in 2007 and has raised only 13 Million dollars in funding. Salesforce lets Heroku remain the separate brand in which developers can create and manage web app applications. Though, Salesforce which is a cloud computing company has specialization in CRM (customer relationship management). Integration with Heroku gives a better customer experience to their users. AWS is also cloud computation which allows stores data and hosts the web application. Then why Heroku? Heroku is a (cloud app) platform as a service built on AWS infrastructure that bypasses the complexity of web app developers. Thus Heroku is capable of supporting numerous programming languages from Java, Python, Clojure, Node.js, Scala, Go and PHP, etc. An integration of salesforce with Her